Vocabulary10 words · B1–B2

TOEIC vocabulary: sales & marketing

Customers, offers, discounts, negotiation — the sales and marketing vocabulary on the TOEIC.

Term	Definition	Example
customer	a person who buys goods or services	Customer satisfaction is our priority.
to launch	to introduce a new product	They launched the app in May.
discount	a reduction in price	We offer a 10% discount for members.
to negotiate	to discuss to reach an agreement	We negotiated a better price.
supplier	a company that provides goods	We signed a deal with a new supplier.
target (market)	the intended group of customers	Our target market is small businesses.
revenue stream	a source of income	Ads are a key revenue stream.
to bid	to offer a price for a contract	Three firms bid for the contract.
forecast	a prediction of future figures	The sales forecast looks strong.
to outsell	to sell more than a competitor	The new model outsold the old one.

customer
a person who buys goods or services
Customer satisfaction is our priority.
to launch
to introduce a new product
They launched the app in May.
discount
a reduction in price
We offer a 10% discount for members.
to negotiate
to discuss to reach an agreement
We negotiated a better price.
supplier
a company that provides goods
We signed a deal with a new supplier.
target (market)
the intended group of customers
Our target market is small businesses.
revenue stream
a source of income
Ads are a key revenue stream.
to bid
to offer a price for a contract
Three firms bid for the contract.
forecast
a prediction of future figures
The sales forecast looks strong.
to outsell
to sell more than a competitor
The new model outsold the old one.

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